Where should you launch your app: Play Store or App Store?

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The complete guide to publishing on both stores

App Store (Apple) — the review is a bit strict and takes time to get validated, and you pay $99 per year (Apple Developer Program).

Play Store (Google) — easier for developers: the review is fast, they have easy and quick beta testing, and you pay $25 once in your lifetime.

My recommendation: start with Play Store — put the app up right away, test it, see the users' feedback, then move to the App Store once the app is polished.

How to start (Play Store first)

1. Create an account on Google Play Console and pay the $25 (one time, not per year).
2. Create app → fill in the store listing: name, description, screenshots, icon.
3. Upload your build (AAB) to a testing track first — run a beta with testers and collect the feedback.
4. Then move to Production — Google's review is usually fast and you publish quickly.
5. Once the app is polished with the feedback: create an Apple Developer account ($99/year) and upload the app via App Store Connect — and expect a slightly longer and stricter review.