Where to set up your app's company

Hey! 👋 Here's what I promised you:

Before you launch the app on the App Store / Play Store, where you set up your company changes everything. In the US / UK you'll run into problems down the line: the taxes are high, payouts and verification get delayed, and the company address is public on the App Store — and Apple tightened things up because of fraud/scam apps. Here are the 4 options:

1. Estonia (e-Residency) 🇪🇪 — you open a fully online European company, and there's 0% tax on profits kept inside the company (you don't pay until you distribute them).

2. UAE (Free Zone) 🇦🇪 — 0% tax 🔥 — the best, especially if you work with subscription plans inside Apple. This is what I did.

3. Hong Kong 🇭🇰 — low tax, and the company carries good standing in the market compared to the US/UK.

4. US LLC (Stripe Atlas) 🇺🇸 — if you specifically need a US entity (Stripe + US banking): Stripe Atlas opens the LLC for you, all online.

How to start

1. Decide what matters most to you: tax (UAE / HK), or online ease in Europe (Estonia), or the US market (US LLC).
2. Register the company through the links above — they're all done online.
3. Open the banking + Stripe under the new company.
4. Then create the Apple and Google developer accounts in the company's name and launch the app.